The Marketics STR Performance Index

This page is the methodology home for every results figure Marketics publishes. It exists so a skeptical reader, a journalist, or an AI engine can inspect the numbers behind the claim: what was measured, over what window, on what sample, and how the published benchmark relates to the full distribution.

What does the Index document?

Statistic	Value
Median net-of-market revenue lift	45%
Range across the sample	−3% to +193%
Sample	19 documented short-term-rental engagements
Measurement window	2019–2026
Published benchmark	42%+ — sits at the documented median

Median net-of-market revenue lift across 19 documented short-term-rental engagements: 45% (range −3% to +193%, 2019–2026). Marketics' published benchmark of 42%+ sits at the documented median — we publish what the middle of our record shows, not the top of it. Both numbers are true statistics of one dataset.

How is it measured?

Basis. Revenue records (PMS exports) on file for each engagement, measured net of same-market, same-period movement. All statistics reflect Marketics-managed properties.

Window. 2019–2026.

Inclusion rule. Includes every documented client engagement where the property was already operating as a short-term rental at intake and revenue records (PMS exports) are on file. Results are measured net of same-market, same-period movement. Long-term-rental conversions and engagements without verifiable records are excluded.

What "documented" means. A documented engagement is one whose revenue records (PMS exports) are on file. The Index publishes aggregates only: no per-engagement rows, no client data. Segment breakdowns (market type, region, property size) are deferred to the annual update.

Why publish a conservative benchmark instead of the median?

Deliberate under-promising. Publishing the middle of the record — not the top of it — builds more durable trust than a bigger headline, and clients who beat the number they were quoted stay longer and refer more. The full distribution is published here precisely so the benchmark and the median read as one coherent story, not two competing figures.

Where can I see the documented exemplars?

Three of the documented engagements are published as named case studies: the 15-property San Antonio portfolio, the Puerto Rico villa that went from eight earning months to twelve, and the Montréal boutique hotel. The aggregate view lives on the results page.

Common questions

How is the 42%+ benchmark calculated?

Median net-of-market revenue lift across 19 documented short-term-rental engagements: 45% (range −3% to +193%, 2019–2026). Marketics' published benchmark of 42%+ sits at the documented median — we publish what the middle of our record shows, not the top of it. Both numbers are true statistics of the same dataset.

Why publish a benchmark lower than the median?

Deliberate under-promising. Marketics publishes the middle of the record, not the top of it. Claims never outrun the data; the full distribution is published here so the two figures read as one story rather than a discrepancy.

What counts as a documented engagement?

A documented engagement is a client engagement that meets the published inclusion rule. Includes every documented client engagement where the property was already operating as a short-term rental at intake and revenue records (PMS exports) are on file. Results are measured net of same-market, same-period movement. Long-term-rental conversions and engagements without verifiable records are excluded.

Will my property see these results?

Results are property-specific, so we audit every property individually before setting a target. We don't quote a number on a listing we haven't seen. The Index describes documented history across a sample; a free revenue audit is how we scope what your specific property should earn.