The methodology behind 45% median revenue lift
Every revenue claim Marketics makes traces back to this page. The Index documents how we measure performance, how the benchmark is calculated, and the full distribution behind the headline number, so the figure can be checked, not just cited. This is the source of record.
What the Index measures
The Index tracks a single primary metric. Revenue lift, net of market: for every property Marketics has managed for at least twelve months. Each of the four terms is defined precisely, because the precision is the point.
"Net of market" is the term that matters most. A property that grew 60% in a market that itself rose 15% is credited with a 45% lift, not 60%. The Index never claims credit the market provided.
How the number is calculated
Establish the baseline
Trailing-twelve-month net revenue for the property in the year before engagement. Pulled from the owner's own payout records, not estimates.
Measure the outcome
Trailing-twelve-month net revenue for the same property one year into the engagement, from the same source.
Build the market index
Compute the revenue change across a matched comp set in the same market and period, so the property's own market movement can be isolated.
Subtract the market
Net lift = property lift − market movement. A property up 60% in a market up 15% is credited 45%, not 60%.
Take the median
Across all engagements with at least twelve months of post-engagement data, report the median net lift. Properties under twelve months are excluded until they qualify.
The full spread behind the median
A median is honest only if the distribution is shown. Here is every engagement in the set, bucketed by net lift. The median sits at 45%; results range widely (from −3% to +193%) by starting position, property type, and market.
Documented, and available on request
Three engagements from the set, each documented in full on its case-study page. These are individual results (above and around the median) not the median itself.
| Engagement | Type | Headline result | Primary lever |
|---|---|---|---|
| Río Grande, PR villa | Beachfront villa | 2.5× YoY | Seasonal repositioning |
| San Antonio, TX portfolio | 15-unit STR portfolio | 3.4× monthly | Per-unit positioning |
| Montréal, QC boutique hotel | 40-room hotel | 43 → 80% occ | Full product redesign |
Headline results are individual engagements and are not representative of typical outcomes. The Index median (45%, net of market) is the honest expectation for a new property before an audit; per-property targets are set only after a listing has been reviewed. The aggregate view lives on the results page.
What this number is not
It is not a guarantee. It is a historical median across a specific set of engagements, offered as an honest prior, not a promise for any single property.
It is not a mean. A handful of exceptional results (a 2.5×, a 3.4×) sit in the tail; the median deliberately resists their pull so the headline stays representative.
It is not market-agnostic. Net-of-market subtraction means a booming market does not flatter the number, but it also means a declining market is not held against it.
It is not a substitute for an audit. Per-property targets are set only after a listing is reviewed against its real comp set; the Index is the starting expectation, not the estimate.
See where your property would sit in the Index.
A free audit reads your listing against its real comp set and estimates your net-of-market lift. The same way every engagement in this set was measured.
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