Legal Document

Privacy Policy

Marketics, LLC · Delaware Limited Liability Company
1000 Brickell Avenue, Suite 715, Miami, Florida 33131
Effective Date: March 17, 2026 · Last Updated: March 17, 2026

Questions? privacy@marketics.io

Plain-language summary: Marketics collects information you give us (name, email, property details, payment), information from tools we use to run the site (analytics, heatmaps), and access to your hosting account when you become a client. We do not sell your personal data. We use it to operate the service and communicate with you.

01

Who We Are

Marketics, LLC ("Marketics," "we," "us," or "our") is a Delaware limited liability company with its principal place of business at 1000 Brickell Avenue, Suite 715, Miami, Florida 33131. We provide short-term rental revenue optimization services to property hosts and property management companies operating on platforms including Airbnb, Vrbo, and similar booking channels.

This Privacy Policy describes how we collect, use, disclose, and protect personal information when you visit marketics.io (the "Site") or use our services (the "Service").

02

Information We Collect

2.1 Information You Provide Directly

When you interact with our Site or engage our Service, we may collect:

  • Identity information: First name, last name
  • Contact information: Email address, phone number
  • Property information: City, country, platform (Airbnb/Vrbo/other), property type, number of bedrooms, Airbnb listing URL, current monthly revenue, occupancy rate
  • Hosting context: Duration of hosting experience, self-identified challenges, how you heard about Marketics
  • Payment information: Credit or debit card details for the $500 onboarding fee, processed by our third-party payment processor. We do not store full card numbers on our servers.
  • Platform account access: When you become a client, you grant Marketics co-host access to your Airbnb (or other platform) account, including the ability to manage listing settings, respond to guests, and configure the payout split mechanism. This access is governed separately under our Terms of Service.
  • Communications: Any messages, questions, or correspondence you send us
  • Audit question: The open-text response you provide when requesting a revenue audit

2.2 Information Collected Automatically

When you visit the Site, we and our service providers automatically collect:

  • Usage data: Pages visited, time on site, scroll depth, button clicks, calculator interactions, form step completions and abandonments
  • Device and technical data: IP address, browser type and version, operating system, device type, screen resolution, referring URL
  • Session recordings and heatmaps: Recordings of your mouse movements, clicks, and scrolling behavior on the Site (collected by Microsoft Clarity — see Section 5)
  • Cookie and tracking data: See Section 6 (Cookies)

2.3 Information from Third Parties

We may receive information about you from third parties, including:

  • Marketing and referral partners who direct you to our Site
  • Publicly available sources for verification purposes
  • Airbnb or other booking platforms, to the extent permitted by their terms and your authorization, including listing performance data, guest reviews, and booking history relevant to providing the Service
03

How We Use Your Information

We use the information we collect to:

  • Provide the Service: Conduct revenue audits, build listing optimization plans, manage dynamic pricing, and deliver all components of the Marketics service
  • Process payments: Charge and refund the $500 onboarding fee in accordance with our Terms of Service
  • Communicate with you: Send audit results, performance reports, service updates, and respond to your inquiries
  • Improve the Site and Service: Analyze usage patterns, test new features, and optimize conversion flows
  • Marketing: With your consent or where permitted by law, send promotional communications about Marketics. You may opt out at any time.
  • Legal compliance: Meet our obligations under applicable law, respond to lawful requests, and protect our rights and the rights of others
  • Fraud prevention and security: Detect and prevent fraudulent activity and maintain the security of our systems

We do not sell your personal data to third parties. We do not share your personal data with advertisers for the purpose of serving you ads on other platforms.

04

How We Share Your Information

We may share your personal information with:

4.1 Service Providers

We use third-party vendors who process data on our behalf, subject to confidentiality and data protection obligations:

  • GoHighLevel (GHL): Our customer relationship management (CRM) platform. Receives your contact information, property details, and UTM attribution data when you submit an audit request or email capture form. GHL Privacy Policy
  • Hospitable: Short-term rental operations software used to assist in managing automated guest communications and property operations on behalf of clients. Hospitable Privacy Policy
  • Google Analytics 4: Website analytics. Collects anonymized usage data. IP anonymization is enabled. Google Privacy Policy
  • Meta Pixel (Facebook): Advertising and conversion tracking. We use this to measure the effectiveness of advertising campaigns. Meta Privacy Policy
  • Microsoft Clarity: Session recording and heatmap analytics. Microsoft may use data collected through Clarity to improve its products and services. Microsoft Privacy Statement
  • Payment processor: Your card data is collected and processed by our payment processor directly. Marketics does not store full payment card numbers.

4.2 Legal Requirements

We may disclose your information if required to do so by law, court order, or governmental authority, or if we believe such disclosure is necessary to protect our rights, your safety, or the safety of others.

4.3 Business Transfers

In the event of a merger, acquisition, sale of assets, or other business transfer, your personal information may be transferred as part of that transaction. We will provide notice before your data is transferred and becomes subject to a different privacy policy.

05

Platform Account Access

When you engage Marketics as a client, you will grant Marketics co-host or equivalent access to your account on Airbnb or other applicable booking platforms. This access enables us to:

  • View and modify your listing content, pricing, and availability
  • Respond to guest inquiries and reviews on your behalf
  • Configure the payout split mechanism so that Marketics receives 10% of booking revenue directly from the platform at the time of payout
  • Access booking, revenue, and performance data relevant to providing the Service

This access does not give Marketics the ability to transfer funds out of your account beyond the co-host payout split you authorize. Marketics does not have access to your banking credentials. The payout split is configured within the platform's own co-host payment system and deposited directly by the platform into Marketics' designated account.

You may revoke co-host access at any time through your platform account settings. Revocation constitutes termination of the Service as described in the Terms of Service.

06

Cookies and Tracking Technologies

We use cookies and similar technologies to operate the Site, remember your preferences, and analyze usage. The types of cookies we use include:

  • Strictly necessary cookies: Required for the Site to function. Cannot be disabled.
  • Analytics cookies: Google Analytics 4 and Microsoft Clarity use cookies to collect usage statistics. These cookies are set by third parties.
  • Marketing cookies: Meta Pixel uses cookies to measure advertising campaign effectiveness and support retargeting.

You may control cookies through your browser settings. Disabling certain cookies may affect the functionality of the Site. Most browsers allow you to refuse or delete cookies. You may also opt out of Google Analytics at tools.google.com/dlpage/gaoptout.

07

Data Retention

We retain personal information for as long as necessary to provide the Service and fulfill the purposes described in this Policy, or as required by law. Specifically:

  • Active clients: For the duration of the service relationship plus five (5) years thereafter, for legal and tax compliance purposes
  • Audit request inquiries (non-converted): Up to two (2) years, for follow-up and service improvement purposes
  • Payment records: Seven (7) years, as required by U.S. tax law
  • Analytics data: Governed by the retention settings of each respective analytics platform (Google Analytics: 14 months by default; Clarity: 13 months)

You may request deletion of your personal data at any time by contacting us at privacy@marketics.io. Deletion requests are subject to our legal retention obligations.

08

Your Rights

Depending on where you are located, you may have the following rights regarding your personal data:

All Users

  • The right to request access to the personal data we hold about you
  • The right to correct inaccurate or incomplete data
  • The right to request deletion of your data (subject to legal retention obligations)
  • The right to opt out of marketing communications at any time

California Residents (CCPA / CPRA)

California residents have additional rights under the California Consumer Privacy Act, including the right to know what personal information is collected, the right to delete, the right to opt out of the sale or sharing of personal information (we do not sell personal data), and the right to non-discrimination for exercising these rights. To exercise your CCPA rights, contact us at privacy@marketics.io.

Canadian Residents (PIPEDA)

Canadian residents have rights under the Personal Information Protection and Electronic Documents Act (PIPEDA), including the right to access and correct personal information we hold. For Quebec residents, Law 25 (Act 25) provides additional rights. Contact us to exercise these rights.

Exercising Your Rights

Email: privacy@marketics.io

Mail: Marketics, LLC · Attn: Privacy · 1000 Brickell Avenue, Suite 715, Miami, Florida 33131

We will respond to verified requests within 30 days.

09

Data Security

We implement commercially reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These include encrypted data transmission (SSL/TLS), access controls, and regular security reviews.

No method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we take our obligation to protect your data seriously and will notify you of a breach affecting your rights as required by applicable law.

10

Children's Privacy

The Site and Service are intended for users who are 18 years of age or older. We do not knowingly collect personal information from children under 18. If we become aware that we have inadvertently collected personal information from a child under 18, we will take steps to delete it promptly.

11

International Data Transfers

Marketics is based in the United States. If you access the Site from Canada, Mexico, or elsewhere, your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your jurisdiction. By using the Site, you consent to this transfer.

We rely on standard contractual clauses and similar mechanisms where required to ensure appropriate safeguards for international data transfers.

12

Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the "Last Updated" date at the top of this Policy and, where appropriate, notify you by email. Continued use of the Site or Service after such changes constitutes your acceptance of the updated Policy.

13

Contact Us

Marketics, LLC

1000 Brickell Avenue, Suite 715

Miami, Florida 33131

Email: privacy@marketics.io

Website: marketics.io

Legal Document

Terms of Service

Marketics, LLC · Delaware Limited Liability Company
1000 Brickell Avenue, Suite 715, Miami, Florida 33131
Effective Date: March 17, 2026 · Last Updated: March 17, 2026

Questions? legal@marketics.io

Please read these Terms carefully. By accessing the Site or engaging the Service, you agree to be bound by these Terms. If you do not agree, do not use the Site or Service. Section 17 contains an arbitration clause and class action waiver that affects your legal rights.

01

Parties and Acceptance

These Terms of Service ("Terms") constitute a legally binding agreement between Marketics, LLC, a Delaware limited liability company ("Marketics," "we," "us," or "our"), and you, the individual or business entity ("Client," "you," or "your") accessing the website marketics.io (the "Site") or engaging Marketics for revenue optimization services (the "Service").

By (a) visiting the Site, (b) submitting an audit request, (c) paying the Onboarding Fee, or (d) granting Marketics co-host access to your booking platform account, you acknowledge that you have read, understood, and agreed to these Terms.

If you are entering into these Terms on behalf of a business entity, you represent and warrant that you have the authority to bind that entity to these Terms, and references to "you" shall include that entity.

02

Eligibility

You must be at least 18 years of age to use the Site or engage the Service. By using the Site, you represent and warrant that you are 18 years of age or older. The Service is available to both individual hosts and business entities (including LLCs, corporations, and property management companies) that operate short-term rental properties.

03

Description of Service

Marketics provides short-term rental revenue optimization services, including but not limited to:

  • Comprehensive listing audit and competitive analysis
  • Photography review, coordination, and sequencing guidance
  • Listing title, description, and architecture rewrite
  • Guest guidebook creation and automated messaging setup
  • Rank-based dynamic pricing model development and ongoing management
  • Ongoing market intelligence monitoring (demand index, competitor rates, event calendar)
  • Search rank and review velocity management
  • Monthly performance reporting

The specific scope of services delivered is determined at the time of onboarding based on the Client's property, market, and platform. Marketics reserves the right to modify, add, or discontinue elements of the Service with reasonable notice.

04

Onboarding Fee

4.1 Amount and Payment

The onboarding fee is $500.00 USD per property ("Onboarding Fee"). The Onboarding Fee is due and payable prior to commencement of the audit and onboarding process. Payment is processed by our third-party payment processor. By submitting payment, you authorize the charge to your designated payment method.

4.2 Portfolio Discounts

For Clients onboarding multiple properties simultaneously, the following discounts apply to the Onboarding Fee per property:

  • 1–3 properties: $500.00 per property (standard rate)
  • 4–9 properties: $335.00 per property (33% discount)
  • 10+ properties: $250.00 per property (50% discount)
  • 50+ properties: Contact Marketics directly for enterprise pricing

The ongoing service fee (Section 6) is not discounted regardless of portfolio size.

4.3 Refund of Onboarding Fee — The 90-Day Guarantee

The Onboarding Fee is fully refundable if, within 90 days from the date of audit delivery (the "Guarantee Period"), the Client's property fails to achieve at least one of the following metrics:

  • Metric A: A 20% or greater increase in gross booking revenue, measured against the comparable 90-day period immediately preceding the audit delivery date (or against the prior-year same period where seasonal data is available)
  • Metric B: A search ranking within the top 15 listings in the Client's property category within their market, measured across a minimum of three primary Airbnb search query types relevant to the property
  • Metric C: An average guest rating of 4.8 stars or higher, calculated across all reviews received during the Guarantee Period, with a minimum of five (5) qualifying reviews

To qualify for a refund, the Client must: (i) have implemented all Marketics recommendations within 14 days of delivery; (ii) maintain the property listing as active and available for a minimum of 20 nights per month during the Guarantee Period; (iii) maintain a minimum nightly rate floor of $75.00 USD (or local equivalent); and (iv) submit a written refund request to guarantee@marketics.io within 14 days of the end of the Guarantee Period.

Approved refunds are processed within 14 business days of receipt of a valid refund request. The Onboarding Fee is refunded to the original payment method.

No Refund Outside Guarantee: The Onboarding Fee is non-refundable except as described in this Section 4.3. Partial completion of onboarding, dissatisfaction with results outside the Guarantee Period, or voluntary termination of the Service by the Client do not entitle the Client to a refund.

05

Platform Account Access

5.1 Grant of Access

As a condition of receiving the Service, the Client agrees to grant Marketics co-host access (or equivalent authorized access as available on the applicable platform) to each property listing for which Services are engaged. This access is required to perform listing management, pricing adjustments, guest communication, and payout configuration.

5.2 Payout Configuration

The Client agrees to configure the payout split mechanism within their booking platform account to direct 10% of gross booking revenue per booking to Marketics' designated co-host payout account. This configuration is completed by the Client within the platform's own co-host payment settings. Marketics does not have access to the Client's banking credentials and does not control the payout split beyond the Client's initial configuration.

5.3 Client Responsibilities

The Client is responsible for: (i) ensuring that granting co-host access to Marketics complies with the terms of service of the applicable booking platform; (ii) maintaining all platform accounts in good standing; (iii) promptly informing Marketics of any changes to platform access, account status, or listing availability; and (iv) complying with all applicable laws and platform policies related to short-term rental operation.

5.4 Revocation of Access

The Client may revoke co-host access at any time through their platform account settings. Revocation of access constitutes written notice of termination of the Service for the affected property. Sections 9 (Termination) and 10 (Effect of Termination) govern the consequences of such revocation.

06

Ongoing Service Fee

Following the onboarding period, the ongoing service fee is 10% of the net payout per booking ("Service Fee"), collected automatically through the co-host payout split mechanism configured during onboarding.

The Service Fee is calculated on gross booking revenue before platform service fees, taxes, or other deductions by the booking platform. The Service Fee is earned by Marketics at the time of guest check-in and disbursed by the platform in accordance with the platform's payout schedule.

There is no monthly retainer, minimum fee, or fee owed in months where no bookings are completed. Marketics earns the Service Fee only when the Client earns booking revenue.

07

Term and No-Contract Policy

The Service is provided on a month-to-month basis with no fixed term and no minimum commitment period. There is no long-term contract. Either party may terminate the Service at any time in accordance with Section 9.

08

Client Obligations and Representations

The Client represents, warrants, and agrees that:

  • All information provided to Marketics, including property details, revenue figures, and platform credentials, is accurate and complete to the best of the Client's knowledge
  • The Client has the legal right to operate the subject property as a short-term rental under all applicable laws, regulations, zoning ordinances, HOA rules, and lease agreements
  • The Client will implement Marketics' recommendations in good faith and in a timely manner
  • The Client will not take actions that materially interfere with or undermine Marketics' ability to deliver the Service, including but not limited to overriding pricing recommendations, altering listing content without notice, or engaging a competing optimization service for the same property simultaneously
  • The Client will maintain the property in a condition suitable for short-term rental operation and take reasonable steps to address guest complaints that negatively impact ratings
  • The Client will promptly notify Marketics of any platform account suspension, listing removal, or material change in property availability
09

Termination

9.1 Termination by Client

The Client may terminate the Service for any property at any time by: (a) revoking Marketics' co-host access through the applicable platform; or (b) providing written notice to legal@marketics.io. Termination is effective upon revocation of platform access or the date specified in written notice, whichever is earlier. No cancellation fee applies.

9.2 Termination by Marketics

Marketics may terminate the Service immediately, with or without notice, if: (a) the Client breaches any material obligation under these Terms and fails to cure such breach within 10 days of written notice; (b) the Client's platform account is suspended or the listing is removed; (c) the property no longer qualifies for the Service in Marketics' reasonable judgment; or (d) continued provision of the Service would require Marketics to violate applicable law or platform terms of service.

9.3 Effect of Termination

Upon termination: (i) Marketics' access to the Client's platform account shall be revoked; (ii) all earned but unpaid Service Fees through the termination date remain due; (iii) all work product, guidebooks, and messaging sequences previously delivered to the Client remain the Client's property; (iv) the Onboarding Fee refund right is governed exclusively by Section 4.3 and does not survive termination outside the Guarantee Period.

10

Intellectual Property

10.1 Client's Property

All work product delivered to the Client as part of the Service — including listing rewrites, guest guidebooks, automated message sequences, and pricing frameworks — is the property of the Client upon delivery, subject to full payment of all amounts due.

10.2 Marketics' Proprietary Methods

The underlying methodology, systems, pricing algorithms, market intelligence frameworks, and operational processes used by Marketics to deliver the Service remain the exclusive intellectual property of Marketics, LLC. Nothing in these Terms grants the Client a license to replicate, resell, or sublicense Marketics' proprietary methods.

10.3 Site Content

All content on the Site, including text, design, graphics, logos, and software, is owned by or licensed to Marketics and is protected by applicable intellectual property laws. You may not copy, reproduce, or distribute Site content without prior written consent.

11

Confidentiality

Each party agrees to maintain the confidentiality of the other party's non-public information disclosed in connection with the Service, and not to use such information for any purpose other than performing obligations under these Terms. This obligation does not apply to information that is or becomes publicly available through no fault of the receiving party, was independently developed, or is required to be disclosed by law.

12

Disclaimers and No Guarantee of Results

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE." MARKETICS MAKES NO WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT.

Revenue projections and market data presented on the Site, in the Revenue Gap Calculator, and in audit reports are estimates based on historical market data and managed property averages. They are not guarantees of future performance. Actual results will vary based on property condition, market conditions, host responsiveness, platform algorithm changes, and other factors beyond Marketics' control.

The 90-Day Guarantee described in Section 4.3 is the sole and exclusive performance commitment made by Marketics. No other guarantee, warranty, or representation of results is made or implied.

Marketics is not responsible for changes to booking platform policies, algorithms, or terms of service that affect the ability to deliver the Service or the Client's listing performance.

13

Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL MARKETICS, ITS MEMBERS, OFFICERS, EMPLOYEES, AGENTS, OR CONTRACTORS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING LOST PROFITS, LOST REVENUE, LOSS OF DATA, OR LOSS OF BUSINESS OPPORTUNITY, ARISING OUT OF OR RELATED TO THE SERVICE OR THESE TERMS, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

IN NO EVENT SHALL MARKETICS' TOTAL CUMULATIVE LIABILITY TO ANY CLIENT ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICE EXCEED THE GREATER OF: (A) THE TOTAL ONBOARDING FEES PAID BY THE CLIENT IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM; OR (B) $500.00 USD.

Some jurisdictions do not allow the exclusion or limitation of certain damages, so some of the above limitations may not apply to you.

14

Indemnification

You agree to indemnify, defend, and hold harmless Marketics and its members, officers, employees, and agents from and against any claims, liabilities, damages, losses, and expenses (including reasonable attorneys' fees) arising out of or related to: (a) your use of the Service; (b) your breach of these Terms; (c) your violation of any applicable law or third-party rights; (d) the operation of your short-term rental property; or (e) any claim by a guest, platform, or governmental authority related to your listing.

15

Governing Law

These Terms and any dispute arising out of or related to the Service shall be governed by and construed in accordance with the laws of the State of Florida, without regard to its conflict of law provisions. For non-arbitrable disputes, the exclusive jurisdiction shall be the state and federal courts located in Miami-Dade County, Florida.

16

Dispute Resolution and Arbitration

This section contains a binding arbitration clause and a class action waiver. Please read it carefully.

16.1 Informal Resolution

Before initiating formal dispute resolution, the parties agree to first attempt to resolve any dispute informally by contacting Marketics at legal@marketics.io and providing a written description of the dispute. The parties agree to negotiate in good faith for a period of 30 days before proceeding to arbitration.

16.2 Binding Arbitration

If informal resolution fails, any dispute, claim, or controversy arising out of or relating to these Terms or the Service — including questions of arbitrability — shall be resolved by binding arbitration administered by the American Arbitration Association (AAA) under its Consumer Arbitration Rules (for individual Clients) or Commercial Arbitration Rules (for business Clients), as applicable.

Arbitration shall take place in Miami-Dade County, Florida, or via video conference if agreed by both parties. The arbitrator's decision shall be final and binding and may be entered as a judgment in any court of competent jurisdiction.

16.3 Class Action Waiver

YOU AND MARKETICS AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN YOUR OR ITS INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE ACTION. The arbitrator may not consolidate more than one person's claims and may not otherwise preside over any form of a class or representative proceeding.

16.4 Exceptions

Notwithstanding the foregoing, either party may seek injunctive or other equitable relief in any court of competent jurisdiction to prevent the actual or threatened infringement of intellectual property rights.

16.5 Canadian Clients

Clients located in Quebec, Canada acknowledge that certain provisions of the arbitration clause may be unenforceable under Quebec consumer protection law. In such cases, disputes shall be resolved in the courts of the province of Quebec, and Florida law shall govern to the maximum extent permitted.

17

Testimonials and Case Studies

Marketics may display client results, case studies, and performance data on the Site with the client's consent. Client names are anonymized by default unless the client provides express written consent to use their name or other identifying information. Results displayed represent documented historical outcomes from specific properties and are not guarantees of future performance for any other property.

By permitting Marketics to reference your results (anonymized or otherwise), you grant Marketics a non-exclusive, royalty-free, worldwide license to use such data for marketing and promotional purposes.

18

General Provisions

18.1 Entire Agreement

These Terms, together with the Privacy Policy and any engagement letter or written scope confirmation, constitute the entire agreement between you and Marketics regarding the Service and supersede all prior agreements, understandings, and representations.

18.2 Modifications

Marketics reserves the right to modify these Terms at any time. Material changes will be communicated via email to active clients at least 30 days before taking effect. Continued use of the Service after the effective date of modified Terms constitutes acceptance.

18.3 Severability

If any provision of these Terms is found to be unenforceable, the remaining provisions will remain in full force and effect.

18.4 Waiver

Failure by Marketics to enforce any provision of these Terms shall not constitute a waiver of its right to enforce that provision in the future.

18.5 Assignment

You may not assign or transfer your rights or obligations under these Terms without Marketics' prior written consent. Marketics may assign these Terms in connection with a merger, acquisition, or sale of all or substantially all of its assets.

18.6 Force Majeure

Neither party shall be liable for delays or failures in performance resulting from causes beyond their reasonable control, including acts of God, platform outages, governmental actions, pandemics, or changes in booking platform policies or algorithms.

19

Contact

Marketics, LLC

1000 Brickell Avenue, Suite 715

Miami, Florida 33131

Legal: legal@marketics.io

Privacy: privacy@marketics.io

Guarantee claims: guarantee@marketics.io