Media Kit
Resources for journalists, podcast producers, and media partners. Everything you need to cover Jason Baxter and Marketics — bio, talking points, past appearances, and brand assets.
Press Contact press@marketics.io35× Superhost.
1,000+ Listings Optimized.
22 Markets.
Jason Baxter is the founder of Marketics, a performance-based STR revenue optimization company serving hosts across the US, Canada, and Mexico. Before building Marketics, he was a full-time operator — building and managing a personal portfolio of 50+ properties and earning Superhost status on Airbnb 35 consecutive times, a recognition awarded quarterly to hosts who maintain exceptional review scores, response rates, and booking reliability.
Today, Marketics optimizes 1,000+ listings across 22 active markets, including Miami, Montréal, Whistler, Tulum, and others throughout North America. The model is performance-aligned: Marketics earns 10% of net payout per booking, with no management fees, setup costs, or retainers. Jason's own path from operator to optimizer is the foundation of that model — read the full story here.
Originally from Canada, Jason is based between Miami and Montréal. His approach to STR optimization combines data-driven revenue strategy — dynamic pricing, minimum stay management, listing algorithm mechanics — with what he calls "hospitality infrastructure": the systems that produce consistent 5-star guest experiences at scale, built from a decade of operating his own portfolio.
Jason has been a featured guest on RevLabs, the short-term rental revenue podcast, where he has discussed pricing psychology, the Airbnb algorithm, and what operators consistently get wrong about occupancy strategy.
The Airbnb Visibility Myth
Most hosts believe all listings get equal exposure on Airbnb. They're wrong — and this misunderstanding is costing them thousands in missed bookings. Jason breaks down the actual search funnel: from eligibility filtering to ranking signals to click-through behavior, and what hosts can actually control at each layer.
Pricing is Not a Set-and-Forget Decision
Dynamic pricing tools like PriceLabs and Wheelhouse are valuable — but they're not a substitute for strategy. Jason explains the difference between automated pricing and active yield management, why minimum stay rules matter as much as nightly rate, and how to think about demand windows before the booking wave hits.
What 35× Superhost Actually Means (And What It Doesn't)
Superhost isn't a marketing badge — it's a lagging indicator of operational consistency. Jason earned it 35 consecutive times as an active operator managing 50+ properties. He talks about what the systems behind that recognition look like at scale, how he replicated them across 1,000+ client listings, and what consistently breaks when hosts try to expand without the right infrastructure.
High-Demand Events: Strategy vs. Opportunism
FIFA World Cup. F1. Major festivals. Most STR owners know these events mean higher rates — but few position for them correctly. Jason walks through the specific preparation timeline (pricing, minimums, calendar management, listing optimization) that separates hosts who capture peak pricing from hosts who end up filling at last-minute discounts.
The Co-Host Model: Alignment vs. Overhead
Traditional property management charges 20–35% regardless of performance. Marketics charges 10% of net payout — only when the property earns. Jason explains why alignment structures produce better outcomes for owners, and what operators give up when they work with managers whose fee is disconnected from results.
Operating Nomadically Across 22 Markets
Miami, Montréal, Tulum, Whistler, and 18 others. Jason talks about what it actually takes to operate a multi-market STR portfolio without being everywhere at once — the vendor networks, communication systems, quality control mechanisms, and the specific things that break when you try to scale without them.
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