Market Overview
Why Marketics Operates in Miami.
Miami is Marketics' largest market with 18 managed properties. The city's STR demand is driven by a year-round event calendar that peaks during Art Basel in December — the single highest-ADR week for Miami hosts — and stays elevated through Ultra in March, the Miami Open, and Formula 1 in May. Summer brings a different kind of demand: Latin American travelers and domestic families. Marketics' Miami strategy is zone-specific, with different pricing models for South Beach, Wynwood, Brickell, and Edgewater.
Marketics Insight: Art Basel week alone can generate $3,000–$5,000 in revenue for a well-positioned 2BR listing. Hosts who don't price for it specifically leave that money on the table every December.
Demand Calendar
Key Events & Revenue Windows.
Art Basel Miami — December
Peak demand week of the year
Peak demand week of the year
Ultra Music Festival — March
+3× demand
+3× demand
Miami Open Tennis & F1 GP — March & May
Rolling spring peaks
Rolling spring peaks