Market benchmark data for 16 cities. See the gap between what you're earning and what your market is paying: in 30 seconds.
The Marketics Method targets exactly this kind of gap: underpricing, missed event windows, and rank suppression. Here's the specific sequence of what happens when we start.
The calculator uses market averages. A full audit looks at your specific comp set, listing, and ranking position, and often finds gaps the aggregate data misses. It takes 48 hours and costs nothing.
Market benchmark rates and occupancy figures are derived from Marketics' active managed property data across 22 markets, cross-referenced with booking channel API data and wholesale industry data sources and STR market reports updated quarterly.
The "With Marketics" column reflects the actual average performance of Marketics-managed properties in each market, not a theoretical ceiling. These numbers come from properties that went through the full Method.
Average nightly rate (ADR) and occupancy by market, normalized to US dollars. Canadian rates are converted from CAD at ~1.36 and Mexican rates from MXN at ~17.5. The Benchmark columns reflect the market average; the Top Performer columns reflect the average of Marketics-managed properties in that market. Figures updated quarterly.
| Market | Benchmark ADR (USD) | Benchmark Occupancy | Top Performer ADR (USD) | Top Performer Occupancy |
|---|---|---|---|---|
| Austin, TX | $189 | 76% | $221 | 85% |
| Scottsdale, AZ | $218 | 79% | $255 | 87% |
| Nashville, TN | $176 | 74% | $208 | 83% |
| Miami, FL | $201 | 78% | $238 | 86% |
| New Orleans, LA | $180 | 75% | $212 | 83% |
| San Diego, CA | $228 | 80% | $264 | 87% |
| Chicago, IL | $165 | 72% | $196 | 81% |
| Seattle, WA | $191 | 74% | $225 | 83% |
| Phoenix, AZ | $144 | 75% | $172 | 84% |
| Denver, CO | $162 | 73% | $192 | 82% |
| Toronto, ON | $174 | 71% | $205 | 80% |
| Vancouver, BC | $190 | 73% | $223 | 82% |
| Montréal, QC | $156 | 69% | $186 | 79% |
| Cancún, MX | $148 | 81% | $175 | 88% |
| Mexico City, MX | $132 | 74% | $158 | 83% |
| Puerto Vallarta, MX | $162 | 79% | $192 | 87% |
It's a market-level estimate, not a property-specific guarantee. This calculator is built on city-average benchmarks across 16 markets, so it shows roughly where a typical listing in your market stands — not what your specific address, photos, or review history will earn. Every figure is gross booking revenue, shown before platform fees, cleaning fees, and operating costs. The honesty is the point: treat it as a directional gut-check, and because the rate and occupancy sliders are fully adjustable, you can replace the defaults with your own real numbers to model your own property.
The core formula is straightforward: average nightly rate × ~30.4 nights per month × occupancy rate = monthly gross booking revenue. The 30.4 figure is simply an average month (365 days ÷ 12). For example, a $200 nightly rate at 75% occupancy works out to 200 × 30.4 × 0.75 ≈ $4,560 per month. This calculator runs that same formula three ways — for your current numbers, the market average, and an optimized scenario — and the revenue gap is the optimized figure minus your own. All of it is gross booking revenue, before platform fees, cleaning fees, and operating costs.
Across the 16 markets in the benchmark table above, market-average occupancy runs roughly 69% to 81%, with top performers reaching higher still. What counts as 'good' depends heavily on your market and the season — a beach market like Cancún benchmarks near 81%, while a colder-weather city like Montréal sits closer to 69%. Rather than chasing a single universal number, use the benchmark table above to find a realistic target for your specific market.
The calculator uses market averages. A free revenue audit uses your specific listing, your actual comp set, and your real ranking position. It takes 48 hours and costs nothing.
$500 setup · refunded at Day 90 · no contract