Why Marketics Operates in San Juan.
San Juan combines Caribbean appeal with no-passport-required access for US travelers, creating a unique demand profile. Las Navidades — the extended Christmas/New Year season — is the city's biggest revenue window, but Act 60 tax incentive migration has also created a growing long-stay segment. Old San Juan and Condado are the premium zones, with walkability and beach access driving the highest ADRs. Marketics manages 5 San Juan properties with pricing strategies that balance short-stay tourism peaks with the emerging extended-stay market.
Marketics Insight: San Juan's no-passport advantage for US travelers makes it one of the most accessible Caribbean STR markets. Hosts who optimize for both weekend getaway travelers and the growing Act 60 relocation crowd can maintain 86%+ occupancy year-round.
Key Events & Revenue Windows.
Year-end peak season
+3× demand
Cultural tourism draw